AUA Summit - Cause-Related Marketing

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Cause-Related Marketing

The Urology Care Foundation works with businesses to create cause-related marketing opportunities that are a "win-win" for both. Your company can highlight its outstanding corporate citizenship, increase customer loyalty and widen marketing reach while, at the same time, the Foundation gains greater visibility for its mission and raises vital funds.

We welcome the opportunity to develop new corporate partnerships on a regional or national scope. The Foundation's Board of Directors evaluates and will consider companies with a firm reputation and strong brand image who would like to make a significant contribution and have a clearly defined message to the consumer.

Benefits of a Cause Marketing Campaign

Corporate benefits

Increase sales, build brand value, enhance reputation, cultivate trust and influence stakeholder behavior

Charitable benefits

Raise funds and awareness for urologic research and education to improve patients' lives

Consumer benefits

Enable your customers to use their purchasing power to support their top health concern

Read more about our guidelines and criteria for a cause-related marketing fundraiserfor the Urology Care Foundation.


Explore Further

Planned Giving

Learn how planned gifts have a powerful impact on promoting urology research and education.

We're On a Global Mission!

Learn more about our global philanthropic initiatives.